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About Us


Apricot Lane Boutiques are a one-of-a-kind shopping experience, uniquely designed and merchandised with the latest Fashion Apparel, Jewelry, Handbags, Accessories and Gifts in the styles and trends customers are looking for.

Visit us at one of our locations:

Apricot Lane-St. Cloud:
4101 W Division St C20, St Cloud, MN 56301
(320) 774-1533

Apricot Lane-Maple Grove:
12177 Elm Creek Blvd N, Maple Grove, MN 55369

Apricot Lane-Mendota Heights:
750 Main St #110, Mendota Heights, MN 55118
(651) 348-6196

Apricot Lane-Stillwater
112 Main St S, Stillwater, MN 55082
(952) 426-3555

Apricot Lane-Baxter: 
15091 Edgewood Dr, #130, Baxter, MN 56425
(218) 454-1633

Each of our boutiques and our e-commerce site create a unique adventure and shopping experience that captures the look and vibe of their local area. They feature today’s most sought after styles and must have pieces to embrace anyone’s individual taste from mother to daughter. Offered in limited quantities with new arrivals almost daily, shopping at Apricot Lane is truly an affordable "unique boutique" experience.


Laura and Jason Vogel - Owners

Laura and Jason Vogel had a dream of bringing affordable, on-trend fashion to the Twin Cities, and in 2013 they opened their first Apricot Lane Boutique in St. Cloud, MN.  It didn't take long for their dream to become a reality, and in the Spring of 2017 they expanded to Maple Grove and Mendota Heights as well as launched their online boutique.  Their fourth and fifth locations soon followed in St. Louis Park in 2018, and Baxter in 2019.  In February of 2020, their latest addition opened in Stillwater, and they have no plans of slowing down anytime soon!


Liz Berko - District Manager


Liz joined the Apricot Lane team as the store manager of Maple Grove upon it's opening in 2016, and now as the district manager.  She has 21+ years experience in varying levels of retail, including owning her own boutique.  Merchandising is her passion, and she loves the opportunity to meet and interact with so many new and interesting people that working for a small business provides.  She resides with her husband (her high school sweetheart!) two kids, 8 cats and 2 dogs in Maple Grove.


Kati Mahnke - Custom Designer/Mendota Heights Store Manager

Kati is originally from Duluth, MN. She moved to Minneapolis January 2013 and has been with Apricot Lane as the manager at our Mendota Heights location since it opened in November 2013. Her favorite part about her job is buying merchandise and being a personal stylist for our customers. When she's not working she enjoys spending time with her dog, family and friends. She loves taking advantage of all the things the city has to offer, like shopping, eating delicious food, patios, and sunshine!  


Heather Flesland - Stillwater Store Manager

Heather is a life-long Minnesotan and is a seasoned retail professional- 28 years in the industry!  She started in sales in 1991 and has spent decades in various leadership positions including District Manager and Recruiting Manager. Her areas of retail expertise are in Customer Service, Employee Recruiting and Retention, Social Responsibility and Diversity and Inclusion. She joined Apricot Lane in 2016. She loves the ownership Apricot Lane Managers can have in terms of their product selections and pricing. “It’s so amazing to be able to respond so quickly to our customers’ requests!” she says.  Heather is also a wife to the best guy ever, mother of 2 equally fabulous boys, cabin owner and her #1 hobby is political advocacy.


Becca Neumann - Maple Grove Store Manger


Becca is originally from Walhalla, ND and moved to Minnesota in 2018. She started with Apricot Lane shortly after and quickly developed a passion for the company and what they are all about. She loves that the people she works with feel like family!  Her favorite part of the job is shopping with a variety of people and finding the right fit for each individual. When guests leave feeling confident, it truly makes her day! When she is not at work, she loves spending time with family and friends, including her husband, Sam, and their baby boy Rudy! 


Sarah Hartz-Martin - St. Cloud Store Manager


Heather Wicklund - Baxter Store Manager

Heather was born in Brainerd, MN, where she still lives with her husband and three boys (two are still at home!)  She has worked in retail for 20 years, 13 of which have been following her passion in the fashion industry!  When she is not at her boutique she enjoys spending time with her family, being outside working on landscaping, and gardening.